Logo & Icon

Below are the official variations of the Acculon Energy logo, each variation in two different colors. Usage of each is dependent upon the space being provided; The orange logo is fairly flexible and is well suited for darker and lighter backgrounds as well as even image overlays in some cases. The grey logo is better paired with lighter backgrounds and grey-scale settings.

The Acculon "A" serves as our brand icon and follows the same principals as the full logos above. Usage of these are well suited in places where full logos are simply not fit.

A variation of both our logos as well as our icon that can be used more rarely is the combination logo you see below. The Acculon "A" vertically placed over one of the primary logos.

The Etymology of our brand is that "Acculon" means battery in dutch, and "accu" stands for "accumulator". As batteries accumulate energy, you can easily put two and two together.

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Colors

The Acculon Energy color palette highlights the brands attributes of being industrious and and modern. Our orange and recognizable and classic within our industry, and pairs well with darker colors like black and greys. our more vibrant blue serves as the occasional highlight color for the brand and is also a classic color used for representing electricity and energy.

We recommend using our black, white, and gray as backgrounds for most use cases, and save the more vibrant colors, orange and blue for highlights.

Typography

Acculon Energy utilizes "Roboto" as its primary brand typography to be used for all print. The Roboto font-type is a serif-like type that carries with it friendly and open curves, and allows for a more natural reading rhythm than many other grotesks.

thank you!

We appreciate your respect and compliance in accordance with the content of this brand guide. Please reach out to us if you require clarification or assistance when implementing anything in this guide or related to Acculon Energy in general. We will be glad to help!